About RenéSim, the online jeweller
What is RenéSim?
RenéSim is Europe's first luxury jeweller to offer its premium jewellery creations exclusively online. Its founders, Maximilian Hemmerle and Georg Schmidt-Sailer, are pursuing their vision of combining 180 years of traditional family craftsmanship with all the benefits of modern e-commerce. The tradition and quality of bygone days meets the contemporary shopping experience offered by the Internet. RenéSim procures only the best-quality gems, diamonds and raw materials from selected international sources. Its products are manufactured by Germany's finest goldsmiths using the traditional techniques of their craft. At RenéSim, customers can design their own individual jewellery by selecting their favourite combination of fine gems and precious metals, either online or in personal consultation, to produce one-of-a-kind pieces. First-class customer service and expert advice are all part of the RenéSim experience.
Find out more about RenéSim the company, its history and the vision of its two Managing Directors here.
History of RenéSim
The name of the online jeweller RenéSim was inspired by René Sim Lacaze, grandfather of Maximilian Hemmerle. René Sim Lacaze was feted as one of the most influential 20th-century jewellery designers in France and Europe, and was also head of jewellery design at Van Cleef & Arpels. He designed jewellery for clients including the Duchess of Windsor.
Franz Hemmerle, father of Maximilian Hemmerle, was co-owner of the world-famous exclusive jewellery store Gebrüder Hemmerle in Munich's prestigious Maximilianstrasse for over 30 years. After withdrawing from the family business, Franz Hemmerle worked with companies including Bulgari S.A.
Individual jewellery - designs by Franz & Maximilian Hemmerle
For Maximilian Hemmerle and his father, representing the fourth and fifth generations of jewellers in their family, RenéSim is the continuation of a family tradition. Father and son work together to create exclusive jewellery designs for RenéSim, describing their style as 'New European Art Déco'. All pieces bearing the label 'Designed by Franz & Maximilian Hemmerle' are available exclusively online at RenéSim. The jewellery designs can be personalised and customised online to suit individual preferences - a special feature which is highly appreciated by our discerning customers. Our designers fulfil the desire for absolutely unique and distinctive pieces by creating personal one-of-a-kind jewellery on request.
Find out more about jewellery designed by Franz & Maximilian Hemmerle and the range of personalisation options here.
You can explore the background of the company RenéSim and RenéSim jewellery designs in more detail in our History section.